So – what is Pinterest and how does it work? Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned. 

You can set up an account, log in, and like other users’ posts, or start your own.

Using a visual orientation, the social network is very much focused on the concept of a person’s lifestyle, allowing you to share your tastes and interests with others and discovering those of like-minded people. 

Recently they have even added a “Pinterest Lens” feature to their app. Lens lets you discover ideas inspired by anything you point your Pinterest camera at.

Using a visual orientation, the social network is very much focused on the concept of a person’s lifestyle, allowing you to share your tastes and interests with others and discovering those of like-minded people.